About Gregory
Gregory is a Brazilian women's fashion brand with more than 40 years in the market, known for its sophisticated and timeless style. With a national presence, it operates a network of more than 60 physical stores and its own e-commerce, serving discerning women who value elegance and quality. The brand is a reference in the premium segment and continually invests in innovation, original collections, and the omnichannel experience, consolidating its strength in fashion retail.
The challenge
Seeking to modernize its B2C e-commerce operation, Gregory implemented the Wake Commerce platform, which had to be fully integrated with the TOTVS Virtual Age ERP, syncing all physical stores for an Omnichannel experience for the customer.
Beyond the Omnichannel operation, the pace of registering new product collections in the fashion market required a new-product registration workflow that would reduce manual work for entering product data and photos.
Solution
The integration workflows built for Gregory included synchronizing inventory from every source at each physical store with e-commerce, giving the customer greater availability in the product mix, lower shipping cost, and faster receipt of the order.
Improvements to the product registration integration process involved better handling of the attributes available in TOTVS Virtual Age, plus an automatic connection to import photographs of products from new collections, linking them with the product description during integration, and then enabling the product in the Wake Commerce console.
Results
85% reduction in product registration time on e-commerce
100% reduction in the product activation process in the e-commerce catalog
Omnichannel experience integrating 100% of physical stores