E-commerce · Case

How Ajinomoto accelerated the pace of its integration backlog 4x with Floui

With Floui, Ajinomoto accelerated its B2B integrations 4x, reduced support tickets by 80%, and reached an ROI of 17.8x with governance and scalability.

Ajinomoto

  • 4xGreater integration speed
  • 17,8xROI achieved
  • 80%Reduction in support tickets

About Ajinomoto

Ajinomoto is a Japanese multinational founded in 1909 that is now present in 36 countries, has more than 120 factories, and employs about 33,000 people around the world.

Present in Brazil since 1956, Ajinomoto do Brasil is committed to offering quality products for consumers and inputs for the food, cosmetics, sports, pharmaceutical, animal nutrition, and agribusiness industries.

Challenge

As part of the company's digital transformation, the Meu Pedido portal is the B2B marketplace connected to Ajinomoto distributors for restocking grocery stores and restaurants. Digitizing the chain involves handling and integrating complex commercial and business rules in B2B operations, between multiple ERPs used by sellers and the Seller Center of the Adobe Commerce platform.

After 2 years of marketplace operation, the previous iPaaS provider's pace of development for new integrations of new distributors was below expectations, and there were technical failures in how the workflows ran, generating a huge volume of support tickets and a loss of credibility with sellers.

Ajinomoto wanted to speed up the integration of new distributors and rebuild the integration model into one that was more scalable and sustainable for the long term.

Solution

Floui was chosen as the official integration solution between the B2B marketplace and the distributors operating on the platform, and the project included:

  • A specialist team for integrations with distribution ERPs
  • Provisioning of isolated Workspaces with established permission levels
  • Building pre-formatted templates, with levels of customization to meet each distributor's business rules
  • A project implementation pipeline with a governance model aligned to the customer's needs.

Results

Results from the first year of operation brought impressive numbers in the increased speed of entry of new distributors integrated to the portal and a sharp reduction in integration errors, key results in reaching 520% growth in portal sales during the period.

520% growth in portal sales during the period.

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