About Nortox
Nortox is Brazil's largest agrochemical manufacturer, headquartered in Arapongas (PR). Founded in 1954, it is 100% Brazilian-owned and stands out as the first Brazilian company to produce glyphosate. It has more than 700 direct employees, a manufacturing plant with capacity of more than 100 million liters per year, and a commercial presence in every state in Brazil. Beyond crop protection products, it works with soybean seeds and biological products, reaffirming its strength and innovation in agribusiness.
Challenge
Seeking to evolve its B2B e-commerce operation, Nortox implemented the Adobe Commerce Cloud platform, an e-commerce solution focused on the enterprise market, with strong B2B e-commerce capabilities.
The implementation required a perfect connection of data and business rules with TOTVS Protheus, the ERP used internally by the manufacturer.
Solution
Floui was chosen as the ideal iPaaS to connect the multiple systems used by the company, with the integration between TOTVS Protheus and Adobe Commerce as the demand that included data integration such as:
- Synchronization of product and inventory data on e-commerce, including multiple pricing tables
- Synchronization of customers, including credit limit rules, commercial terms, and payment terms
- Synchronization of orders on e-commerce with delivery status updates
Results
Synchronization between the main systems involved in the B2B e-commerce operation ensured effective data delivery in the interfaces for the customer and for the team operating the back office, essential for a better customer experience with the brand and for eliminating stockouts.