By 2024, B2B e-commerce accounted for US$20.9 trillion, 17% of all online transactions. In this increasingly competitive market, a capable e-commerce channel is not enough: leading companies make sure their systems exchange data in real time, removing silos that slow decisions and avoiding unnecessary rework.
In practice, many organizations live with data fragmented across ERPs, CRMs, e-commerce platforms, and spreadsheets. In daily work, that usually includes:
- Manual report exports to reconcile inventory.
- Constant corrections to duplicate or inconsistent records.
- Lengthy ETL projects, redesigned whenever a new data source appears.
That leaves critical processes, such as invoicing and performance analysis, slow, dependent on manual work, and prone to failure.
Low-code as the central hub
Integration platforms that are low-code, such as Floui, act as intermediary hubs that extract, transform, and load information between systems in visual, event-driven workflows.
Instead of dozens of scripts and long development cycles, you:
- Connect ERPs, CRMs, e-commerce, and databases in a few clicks.
- Model transformations and business rules on a drag-and-drop canvas.
- Run pipelines with governance, traceability, and compliance built in.
The result?
Reliable pipelines, delivered in weeks rather than months, without compromising quality or security.
As an example, consider GranVida Alimentos, a fictional distributor that uses SAP in the back office, Shopify for online sales, and a separate BI tool:
The problem?
Late invoicing, caused by inventory discrepancies and duplicate records, created hours of rework every month.
The action taken?
The GranVida team implemented a low-code workflow that:
- Extracts orders from Shopify.
- Normalizes product and price data.
- Loads records into SAP and, in parallel, feeds BI.
The result?
- 85% reduction in monthly reconciliation time.
- 100% elimination of duplicate records.
- Reports updated in under 5 minutes of latency.
This case shows how a well-designed integration turns into tangible gains.
With the same low-code approach, your company can achieve:
Immediate operational efficiency
Replace spreadsheets and manual exports with visual workflows and automatic triggers, cutting up to 80% of the rework.
A single view of the data
Bring ERP, CRM, and e-commerce together in one central panel, so strategic decisions move faster.
Scale on demand
Low-code pipelines scale horizontally, processing millions of events a month without new infrastructure.
Governance and compliance
Immutable logs, visual lineage, and access controls support compliance with LGPD and Sarbanes-Oxley.
Faster time to value
Deploy integrations in weeks, not months, with ready connectors and automated versioning.
Now that you know the benefits, here is how to apply them:
- Omnichannel e-commerce
Synchronize inventory and orders across marketplaces, physical stores, and the ERP in real time. - Integrated finance
Automate payables and receivables, and bank reconciliations, without writing one-off scripts. - Support and CRM
Update tickets and opportunities automatically, enabling proactive follow-up. - Analytics & BI
Keep Power BI, Tableau, or Looker dashboards current, with data available in under 5 minutes.
Real digital transformation happens when systems stop working in silos and start working together in a connected, intelligent way. Talk to our specialists and see how system integration through Floui can produce measurable results in the operation, with real gains from the outset.